Intelligent CIO North America Issue 3 - Page 8


Market America deploys sales enablement platform verbCRM

ServiceNow partners with Cisco to enhance contact tracing capabilities

ServiceNow , a leading digital workflow company , has announced a new integration with Cisco DNA Spaces to enhance contact tracing with its Wi-Fi enabled Proximity Reporting app . This integration will help businesses returning employees to the workplace by monitoring their workspaces closely for physical distancing . The company also added new capabilities to its ServiceNow Safe Workplace suite , making travel for business safer and more manageable .

Market America , a global product brokerage and Internet marketing company that specializes in one-toone marketing , is deploying verbCRM , VERB ’ s interactive video-based customer relationship management and sales enablement platform , for its global network of entrepreneurs and distributors . Market America ’ s primary shopping website , SHOP . COM , provides consumers access to approximately 300 million products . The company launched the verbCRM sales enablement platform at its annual Market America SHOP . COM International Convention in September 2020 .

This is a three-day annual event attended by a virtual audience of tens of thousands of global independent distributors .
Marc Ashley , President and Chief Operating Officer of Market America
Worldwide , said : “ We are very excited about our partnership with VERB and using the verbCRM app for our thousands of independent distributors worldwide . We are planning to roll out the platform in Southeast Asia over the coming months .
“ Trial-size marketing is an essential aspect of our customer acquisition model , and we believe VERB ’ s technology will support our distributors in growing sales for many of our product verticals and brands .
“ We also look forward to evaluating how to leverage other VERB offerings , verbLIVE and verbLEARN , in further strengthening the selling capabilities and enhancing training of our distributors .”
Nick Hoggan , Chief Revenue Officer of VERB , said : “ We are thrilled to add Market America to our growing roster of clients .”
The integration with Cisco DNA Spaces will allow joint customers of ServiceNow and Cisco to seamlessly import location based data into the ServiceNow Contact Tracing app and identify potential interactions with an affected employee . Proximity Reporting from Cisco DNA Spaces allows customers to better understand the extent of each interaction and potential exposure to floors and buildings across the workplace .
This is based on employees ’ Wi-Fi network connections to laptops or mobile devices , so case managers can take immediate and informed actions . The new integrated solution will help to reduce workplace transmission of infectious diseases , like COVID-19 , by identifying on site employees who might have been in contact with an affected employee .
“ We are committed to innovating and expanding the ServiceNow Safe Workplace suite to help businesses manage the new and complex workflows required to help keep employees healthy and workplaces safe ,” said Blake McConnell , Senior Vice President of Employee Workflow Products at ServiceNow .
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