Intelligent CIO North America Issue 29 - Page 24

TRENDING marketing ( 52 %). This consumer expectation , coupled with the fact that most marketers polled ( 90 %) believe that the Metaverse – if built correctly – can help solve unique business challenges , has captured marketers ’ attention with nearly three in four marketers ( 69 %) saying they plan to build Metaverse experiences in 2023 . and time to creating Metaverse experiences that live up to their expectations , are inclusive , unique and personalized ,” said Paige O ' Neill , Sitecore CMO . “ The Metaverse presents a new marketing frontier to engage and connect with consumers . Brands and marketers who understand and are starting to embrace and explore this new frontier are already ahead of the game .”
“ When it comes to consumer interest and the need for marketers to start planning for and building Metaverselike experiences , the moment has arrived . Our 2022 Metaverse survey reports that consumers expect marketers and brands to devote significant budget
The Metaverse presents a new marketing frontier to engage and connect with consumers .
For brands looking to understand how they can drive consumer engagement in virtual environments , it all comes down to exclusive access , diverse representation and a sense of community .
Half of consumers ( 47 %) in the survey say getting access to new products and exclusive releases before their real-world launch would encourage them to engage with a brand in the Metaverse . But for more than one-third of consumers ( 38 %), a key driver for engagement is representation as consumers admit that seeing Metaverse users or avatars who look like
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