Intelligent CIO North America Issue 29 - Page 23

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SITECORE REPORT SHOWS CONSUMERS EXPECT TO ENGAGE BRANDS IN NEW VIRTUAL ENVIRONMENTS

A report from Sitecore reveals how US consumers will shop , share and engage with brands in virtual environments such as the Metaverse .

Although the technology is still evolving , the Metaverse is a new frontier for marketers , and recent data shows consumers are eagerly anticipating brands ’ entry into virtual environments .

According to the 2022 Perceptions of the Metaverse report released from Sitecore , a global leader in end-to-end digital experience software , nearly half of all US consumers ( 42 %) say they ’ re Metaverse enthusiasts and when it comes to experiencing these digital environments , they ’ re most excited about the opportunity to attend virtual events , pursue thrill seeking adventures , tour homes , try on clothes , buy cars and explore places before traveling to them .
With a bucket list this extensive , it ’ s no surprise that four in five consumers ( 79 %) polled expect to spend more
Consumers expect marketers and brands to devote significant budget and time to creating Metaverse experiences .
time in the Metaverse than other social media apps , like Facebook and Instagram .
As consumer interest in the Metaverse continues to grow , they are also eager for brands to join the Metaverse . In fact , most consumers in the survey ( 88 %) expect to see brands selling and advertising in the Metaverse in the next one to two years via direct messages ( 59 %), pop-ups ( 52 %) and influencer
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