Intelligent CIO North America Issue 28 | Page 57

CASE STUDY

Aruba , a Hewlett Packard Enterprise company , has announced that Virgin Voyages is deploying an end-to-end Aruba ESP ( Edge Services Platform ) network to deliver world-class , premium experiences aboard all four of its inaugural fleet of ‘ lady ships .’

Working with DeCurtis Corporation , Virgin Voyages set out to create an extraordinary , technology-enabled cruise experience . Headquartered in Plantation , Florida , Virgin Voyages is a joint venture between the Virgin Group and Bain Capital .
Virgin Voyages currently has two award-winning ships deployed and two more in development , all with a capacity of nearly 4,000 passengers and crew members on each ship .
Scarlet Lady was named Cruise Critic ’ s ‘ Best New Cruise Ship for 2021 ,’ and both Scarlet and Valiant Lady received top spots on Condé Nast Traveler ’ s Cruising Hot List for 2022 .
As an exclusively adult cruise experience , Virgin Voyages offers a sanctuary at sea for the 18 plus traveler with 20 plus unique dining options , immersive entertainment and wellness-forward programming .
“ From the time a sailor books their trip or uses mobile ticketing , all on-board experiences up through departure at the end of their journey , is enhanced by technology ,” said Frank Farro , Vice President of Technology at Virgin Voyages .
“ A favorite luxury indulgence for sailors is our unique ‘ Shake for Champagne ’ feature . By simply shaking their phone with the Virgin Voyages app open and pressing a button , crew is alerted to deliver chilled champagne to the sailor wherever they are on the ship . The same capability is extended to other services such

FROM THE TIME

A SAILOR BOOKS THEIR TRIP OR USES MOBILE

TICKETING , ALL

ON-BOARD EXPERIENCES UP THROUGH DEPARTURE AT THE END OF THEIR JOURNEY , IS ENHANCED BY

TECHNOLOGY .

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