Intelligent CIO North America Issue 27 | Page 48

Saber Hospitality ’ s SynXis Booking Engine is helping Blue Diamond Resorts increase its booking revenue .

SynXis Booking Engine help Resorts increase booking rev

White sandy beach next to the Caribbean Sea

Blue Diamond Resorts , part of the Sunwing Travel Group , is a growing hotel collection that operates a variety of all-inclusive properties across the Caribbean , Mexico , Central America and Florida .

From Royalton Saint Lucia to Planet Hollywood Beach Resort Costa Rica , this multi-brand group oversees 24 properties within eight brands , providing a wide range of hotel-types to suit the interests of different travelers .
While hoteliers generally celebrate an uptick in hotel bookings , the transaction increases magnified its technology issues . The Blue Diamond Resorts technology stack consisted of disparate systems across many vendors constraining configuration , connectivity and rate management capabilities . Blue Diamond Resorts lacked dynamic pricing capabilities and relied on highly manual processes for rate management . In addition to the pricing model , the volume of tour operator bookings in the Caribbean allinclusive market complicated rate management .
The Blue Diamond Resorts team was quickly growing its multi-brand portfolio in the all-inclusive market . Between individual property success and adding hotels , the Blue Diamond portfolio expanded leading to an increase in overall transactions .
Ami Patterson , Program Manager of Information Technology , Blue Diamond , said : “ There was one fundamental challenge that we had at the onset of our program , which was being able to support our pricing model .”
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