FINAL WORD
1 . How large your competitors ’ overall email audiences are
This matters because it reveals their number of potential customer impressions . It can also expose underperformance in relation to your competitors of comparable size and market footprint .
Act on it by performing a subscriber acquisition and list health audit . Focus on audience retention and development opportunities .
2 . How many campaigns each competitor mails , what kind and when
Intel like this feeds critical knowledge about the extent , nature and timing of competitive email programming and provides visibility into strategic customer journeys . It also identifies program gaps and opportunities for you .
Leverage these insights in your own event and campaign planning . This should also inform your sendtime testing and optimization strategies .
3 . How large their audiences are for each campaign
This feeds critical knowledge on competitors ’ campaign reach and segmentation and supports targeting estimates . Again , this should inform your own event and campaign planning . Are you segmenting your audience enough ? Are you running enough campaigns per segment or too many ?
4 . How targeted their email campaigns are
This suggests the degree of sophistication in their audience selection and is especially meaningful in relation to relatively large numbers of deployed
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