INDUSTRY WATCH
E-commerce is a large economic market in China , with constant technological advancements being made throughout the country . California-based Toby Zhang , CEO of Shop Lit LIVE , speaks to us about how the West should follow China ’ s e-commerce strategy and harness technology more .
Why we should be looking to China for future e-commerce trends
72 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com