Intelligent CIO North America Issue 26 | Page 44

CIO OPINION
The obvious elephant in the data center and in the cloud is having hordes of data but not maximizing it to its full potential .
Michael Jack , CRO , Datadobi

Tapping into treasure : Bridging the gap between data storage and data value

Michael Jack , CRO , Datadobi , tells us how an unstructured data management solution can make sense of an organization ’ s data and maximize its potential .

In today ’ s heterogeneous data storage environments , many IT leaders struggle under the weight of their ever-growing unstructured data .

Organizational growth , mergers and acquisitions ( M & As ), and more have caused unstructured data volume to account for 90 % of enterprise data today .
The obvious elephant in the data center and in the cloud is having hordes of data but not maximizing it to its full potential .
By letting it sit without any action , businesses lose out on insight into customers , markets , business opportunities , competitors , organizational effectiveness , cost control , carbon footprint , risk exposure and more .
The gap between collecting data and using it effectively should be filled by gaining proper insight into the nature of the data and its usefulness , dynamic organization of the data into meaningful categories , and placing the right data at the right time in the most appropriate location to be used effectively .
Although some rudimentary unstructured data management tools exist today , they are elastic band solutions that have grown up in a data world very different from current enterprise needs . This makes them so cumbersome that most companies do not have the time to implement them effectively . Even if they did , these tools cannot scale to today ’ s enterprise needs .
First and foremost , most current solutions cannot scale to the size or number of files that are being constantly
44 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com