Intelligent CIO North America Issue 19 | Page 62

CASE STUDY

Miami Dolphins has teamed up with Dell Technologies to help expand the use of video for fan engagement , safety and security for all events at Hard Rock Stadium . Using Dell ’ s unstructured data storage and hyperconverged infrastructure systems , the NFL team estimates it has generated more than US $ 1.2 million in cost savings , which was used to help fund a data recovery site .

The Miami Dolphins wanted to enhance the fan experience through social media and build on its leadership as the number one team for branded content video views .
With the deployment of Dell Technologies infrastructure solutions , the organization has significantly accelerated its ability to share content on social media , while also extending the lifespan of its data storage systems from three to five years and reducing both the number and footprint of systems at its stadium and training camp .
With a new technology foundation in place , the organization achieved this goal and strengthened its safety and security by better visualizing traffic flow and management as well as improving its understanding of pedestrian modeling .
“ We ’ re posting video content of all entertainment content captured at Hard Rock Stadium much faster while helping build excitement and engagement with our fans ,” said Kim Rometo , Vice President and Chief Information Officer , the Miami Dolphins and Hard Rock Stadium .
“ Dell Technologies ’ solutions provide the foundational environment to give our fans a richer experience by making sure all our IT resources are working most efficiently to give them the information they need when and wherever they need it . With this level of engagement , fans can share game highlights and clips , crowd celebrations , tailgate fun and more – all made easy through their connected journey with us .”
The NFL team also wanted to improve safety and security at Hard Rock Stadium by modernizing its infrastructure to keep pace with day-to-day requests and handle data distribution internally , including security , video access and use of systems and analytics to organize events .
Impact of improved IT environment and extended storage lifecycle
Working with Integrated Media Technologies ( IMT ), the technology solutions and services provider and Dell Technologies Platinum Partner , to deploy and
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