Intelligent CIO North America Issue 18 | Page 58

CASE STUDY

WE USE ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING , AMONG OTHER THINGS , TO DEFINE EVERYTHING FROM PACKAGING TO DETERMINING THE PERFECT ROUTE FOR AIRPLANES . publicized for one use – making deliveries – but we use them for many other purposes where there is an immediate benefit for society .

Looking at all these changes , we see that there is not only a technological revolution occurring but also a psychological one in adapting to changing needs and the requirements of consumers .
In terms of the process of transactions , customers only see a purchase button at the final stage although many processes and technologies are entailed . How do you utilize the e-commerce layer from your perspective ? automation , which includes any innovative technology that you can develop without redesigning or rebuilding the warehouses and the stores because many developments apply to warehouses . We may use it in retail and manufacturing .
What scares many entrepreneurs is the vision of the future especially when investing five , 10 , one hundred or two hundred million dollars in warehouses . However , we have managed to support that figure . The question is about knowing how long it takes to recover this investment . A business ’ s outlook can change within the next 20 years . The second issue is collaborative robotics , which is not about replacing people but about helping people with difficult and repetitive tasks that can generate human error .
My life begins when the customer presses the shopping cart button on the site . There is a level of complexity in online business and it is important to understand what is going on . It goes from the purchase button to the inventory , the warehouse management system , the transportation and returns system , the user experience analysis , etc . Every increase generated in these processes impacts the entire chain .
An example is of a client who wants to improve delivery times to just two hours for every order , but his purchasing and administrative processes take 45 minutes , leaving just one hour and 15 minutes for the logistics process .
How can these processes be reduced to improve delivery times ?
An example of this is the handling of heavy products . Currently , people must go and load the products in vehicles , among other activities . However , this would be different if an autonomous platform helps him or her load the products .
There are also solutions for route planning , for reducing times and also for the use of sustainable packaging .
How are you directing innovation towards transportation to make it more efficient and cleaner ?
It depends on the geographical area and the degree of use . For example , the city of Dallas recently authorized drones for commercial transportation in the US . Other previous activities happened remotely or in small cities .
We focus on use cases that may appear to be the most interesting , although sometimes they are not the best use cases for society as a whole . However , drones are a good example of a technology
A business leader needs to think about how to transform the company and improve skills . If there are already technologies that are generating significant profits on a global scale that are not in use in the company , that is when it becomes a worry .
How can businesses overcome the crises regarding the shortage of containers and ships , as well as deal with concerns over energy ?
These are three different themes and they have a significant impact . The container crisis and the supply crisis , in general , is related to COVID-19 , which created an imbalance in the global supply chain since it needs to work like a machine and all its elements , which are ports , ships and customs , must be co-ordinated and run like clockwork . The closure of plants and ports , combined with a boost in demand and an injection of cash by various countries , added to employees working from home , generates a series of problems that break the balance of the whole system .
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