Intelligent CIO North America Issue 17 - Page 49

COUNTRY FOCUS : EAST COAST

shopping experience

product filtering and a new ‘ Shop the Room ’ feature enables customers to browse products displayed in lifestyle images with the click of a button . To meet customer expectations , speed and scalability needs , Herman Miller teamed up with Salesforce to redesign its e-commerce experience with new functionalities , making shopping more convenient and personalized for customers .
" For over a century , Herman Miller ' s purpose has been rooted around creating the best designs that improve peoples ' lives . Our customers need a richer , more informative , more visual online experience that can give them the confidence to make highly considered furniture buying decisions ," said Ben Groom , Chief
With Salesforce , we have become more integrated across all of our brands .
Digital Officer , Herman Miller . " With Salesforce , we have become more integrated across all of our brands and our online shopping experiences now mirror the same quality as our products ."
" Delivering a consistent and immersive experience is key to driving customer loyalty ," said Lidiane Jones ,
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