Intelligent CIO North America Issue 17 - Page 48

COUNTRY FOCUS : EAST COAST
Michigan-based Herman Miller increased e-commerce sales by over 300 % after deploying solutions from Salesforce .

Herman Miller redesigns its with Salesforce

Detroit , Michigan , USA

Salesforce , a global leader in CRM , has announced that Herman Miller , a more than 100-year-old pioneer in design , is teaming up with Salesforce to continue to transform its online store and business strategy .

Now , Herman Miller will be able to deliver a more cohesive omni-channel shopping experience , making it easier for customers to furnish and design their space at home , work and beyond .
Transforming the online experience for shoppers
Herman Miller has redesigned its e-commerce experience from the ground up , based on more than 110 hours of customer research and user testing from over 200 participants . The new site has been developed to deliver a consistent , user-friendly experience with additional content that answers common shopper questions .
With more people re-furnishing and redesigning their homes during the pandemic , Herman Miller saw a dramatic spike in online demand for furniture that supported remote work and lifestyles .
New features include enhanced storytelling content and an improved customer-centric navigation designed to provide easier access to popular categories like gaming . In addition , expanded
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