t cht lk to increase customer engagement with keyword detection , transactional messages and more . Now , companies can communicate with customers on WhatsApp directly , easily setting up an account , channels and message templates .
Commerce Cloud : The next generation of customer-centric commerce
Commerce Cloud helps companies move beyond a single transaction and create lifelong relationships . New technologies will help companies identify business trends , personalize customer experiences and simply connect the end-to-end commerce journey , from the online storefront to order management and beyond .
• Salesforce CDP for Commerce : With Commerce Cloud data integrated into Salesforce CDP out-of-the-box , companies get a complete view of first-party customer data across every touchpoint , providing a true single source of truth and the ability to use commerce data in crosschannel marketing .
• B2B2C Commerce : With the new B2B2C Commerce app , B2B companies can quickly launch a connected , direct-to-consumer ( D2C ) e-commerce storefront with clicks , not code . Now , companies that sell through distributors and retailers can capture that first-party data , enabling them to better understand their full customer base , connect directly with marketing , sales and service and in turn unlock a new revenue stream .
• Salesforce Order Management : Now with Omnichannel Inventory , Distributed Order Management and Order Management for B2B , Salesforce Order Management powers companies beyond the buy button – through fulfillment , delivery and loyalty . With Omnichannel Inventory and Distributed Order Management , companies can see real-time inventory across an entire network of stores and fulfillment centers , allowing them to turn their stores into distribution centers and provide customers with a choice in how they receive their items – same-day delivery , buy online pickup in store and more . With the addition of Order Management capabilities for B2B , business buyers will have more transparency and control over their orders with self-service fulfillment tracking , cancellations , order modifications and more .
• Headless PWA Kit and Managed Runtime : With the new Progressive Web Application ( PWA ) Kit and Managed Runtime , developer teams can quickly and cost-efficiently decouple frontend and back-end technologies to create highly customized consumer-facing experiences – also known as headless commerce . Traditional commerce solutions take months to implement and are disconnected from the full customer journey . With Salesforce Headless Commerce , developers can spend less time maintaining infrastructure and more time creating interactive and innovative customer experiences .
Nate Minnich , Vice-President , Americas Marketing , Align Technology , said : “ Marketing Cloud has empowered Align Technology to connect with consumers in a more meaningful and frictionless way to meet them where they are .
“ Data from Marketing Cloud helps bring consumers together with our Invisalign-trained doctor customers – what we refer to as the intersection of care . This
With Salesforce Headless Commerce , developers can spend less time maintaining infrastructure and more time creating interactive and innovative customer experiences .
proprietary data-driven approach can help us reach the potential 500 million consumers globally who could transform their smiles with a trained doctor using the Invisalign system .”
Jay Farner , CEO , Quicken Loans / Rocket Mortgage , said : “ Data is so critical in everything that we do – from driving efficiencies in the way we take care of our clients , to being more targeted and strategic about our marketing , to thinking about how we create a better experience for our team members .
“ If you leverage data properly , you can make everyone ’ s life better and that ’ s really our mission .”
Availability :
• Salesforce CDP for Loyalty Management , Datorama Reports for Marketing Cloud , WhatsApp Integration , Distributed Order Management and Omnichannel Inventory are all generally available today .
• B2B2C Commerce , Salesforce CDP for Interaction Studio and Snapchat Audience Match are generally available .
• Salesforce Headless PWA Kit and Managed Runtime are expected to be generally available in August 2021 .
• Order Management for B2B and Salesforce CDP for Commerce Cloud are expected to be generally available in October 2021 . p
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