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Marketing Cloud : The next generation of marketing
With the next generation of Marketing Cloud , marketers can get to know their customers through a single source of truth to engage with relevancy , humanize every moment at scale with AI-powered personalization to inspire action and loyalty and optimize overall marketing impact with unified analytics .
• Salesforce CDP is an enterprise customer data platform that supercharges customer interactions everywhere . Companies can bring together data from the world ' s number one CRM – across sales , service , marketing , loyalty and commerce – and use it to deliver powerful marketing , advertising and personalization that grows relationships and revenue . Salesforce CDP is integrating two technologies to help companies quickly deliver a more dynamic experience at any moment :
• Interaction Studio analyzes cross-channel brand interactions and applies Einstein to instantly determine and send a message , product offer or content recommendation .
• Loyalty Management gives companies a real-time audience segments of their best customers , including membership status , loyalty tier and points balance .
• Datorama Reports for Marketing Cloud : Powered by Datorama , Marketing Cloud ’ s analytics offering , marketers now have direct access to new email , mobile and journey reports to analyze and optimize performance – all within the Marketing Cloud interface .
• Marketer Career Path on Trailhead : Now there is a single destination in Trailhead – Salesforce ’ s free online learning platform – with resources for anyone looking to start or build their marketing career . With over two million marketing badges earned to date , Trailhead is providing anyone with access to job-specific learning , a community of expert marketers and custom learning paths to upskill for marketing career paths in email , demand generation , marketing analytics , data science and CMO leadership .
• Snapchat Audience Match : Marketers can now use their first-party data stored in Salesforce to create targeted , personalized advertising audiences for Snapchat . Companies can use what they already know about their customers to engage customers with tailored , one to one content on the platform and grow customer lists by identifying new targets with similar characteristics to existing customers using lookalikes .
• WhatsApp Integration : Companies can use Marketing Cloud ’ s WhatsApp Business Solution
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