Intelligent CIO North America Issue 13 | Page 57

CASE STUDY

Park ‘ N Fly is an off-airport parking operator that commits to picking customers up at their cars in five minutes or fewer before dropping them off at their terminal . Park ‘ N Fly prides itself on offering more than just parking .

However , while this helped Park ‘ N Fly to become more agile and release code more frequently , it also led to increased complexity , with applications running on dynamic infrastructure , making it more difficult to maintain full-stack observability across the environment .
It is a technology-driven company , focused on providing great customer experiences and streamlining the entire process of operating airport parking . Park ‘ N Fly has also grown rapidly , expanding to 15 locations across the US and serving almost 1.4 million customers in 2019 .
Traditional monitoring tools were unable to keep up with the constant change in Park ‘ N Fly ’ s dynamic environment , leaving developers unable to gain realtime insights into the customer experience .
AI-assistance eliminates detective work
To further enhance the customer experience , Park ‘ N Fly needed to improve its ability to release new digital functionality faster and with greater frequency .
To proactively optimize the customer experience and gain full-stack observability , Park ‘ N Fly needed a new approach to monitoring .
To support this , Park ‘ N Fly migrated its IT environment to the cloud and is running a container-based architecture on Kubernetes and Microsoft Azure .
To find a solution , Park ‘ N Fly engaged with its strategic partner , Trace3 , an authority in Digital Transformation specializing in intelligent operations that help customers modernize and mature their operational capabilities .
Trace3 recommended the Dynatrace Software Intelligence Platform would best meet Park ‘ N Fly ’ s demand for observability into its environment . Dynatrace ’ s continuous automation and AI capabilities would help developers gain code-level insights into applications to better understand how to dynamically optimize the customer experience .

WORKING WITHOUT

DYNATRACE IS LIKE GOING CAVE DIVING WITHOUT

A LIGHT .

Ken Schirrmacher , Senior Director of Information Technology , Park ‘ N Fly , said : “ It ’ s vital that we ’ re able to create a frictionless customer experience – in a competitive market like airport parking , we need to make sure it ’ s as easy as possible for the customer to make a reservation .
“ Dynatrace gives us a sixth sense of what ’ s going on in our environment , so we can proactively optimize experiences and improve outcomes for our business .
“ Working with Trace3 has also been invaluable – its team is very engaged in our business and is working hard to ensure we ’ re doing all the right things to maximize our success . Trace3 has been especially important in helping us to make sure every dollar spent in the cloud is validated and our entire transformation is a success .”
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