Intelligent CIO North America Issue 13 | Page 51

COUNTRY FOCUS : EAST COAST had done so much work on deployment and then all the offices closed ,” recalls Alpers . are performing and identifying which stages of our processes need fixing will help us use data to improve .”
“ We didn ’ t know how remote training would work for our teams , and how we could do the final stages of configuration for the brands when we can ’ t be in the same room together . But I was both extremely pleased and grateful for the Wrike team sticking with us during this whole nightmare .”
“ The agility of the Wrike team to guide us through these wild six to nine months is a huge win ,” boasts Frangos . “ Wrike staff are used to operating in the tool and working and collaborating remotely ; whereas , our teams are not . We have a big in-person meeting culture . The way the Wrike team has partnered with us and shown us a different way of working has been tremendous .”
“ The more Wrike works with us , the more we trust that we ’ re developing a long-term strategic partner ,” adds Legere . “ Their agility , nimbleness and ability to pivot when chaos happens has been and will continue to be very valuable .”
The conclusion
As Estée Lauder continues to deploy Wrike ’ s collaborative work management system across its global brands , the beauty company is eager to experience and experiment with more of the platform ’ s versatile features .
“ I ’ m excited to see how the workload function comes into play . We haven ’ t worked with brands yet to put in estimated hours against each task so that we can help them refine resourcing ,” said Frangos . “ I ’ m also anxious to see how they ’ re able to forecast timelines where they could actually raise risk against programs coming in – so leadership can see a forecasted view of when work should start versus when it actually does .”
“ I ’ m looking forward to launching Analytics to see where we can improve our processes ,” said Alpers . “ I can ’ t wait to be able to retroactively look at a program , see what works , see what didn ’ t work , and share that data with other teams to help them solve those problems . With Wrike , all that data will be there to inform our processes moving forward .”
Overall , Estée Lauder is excited to have an easy-touse work management platform that will empower teams to work better and deliver better results for the enterprise as a whole . “ One of the primary objectives
We ’ re very confident that we ’ ve selected a tool that will improve work between our global teams .
“ We ’ re looking forward to the reporting functionality ,” said Wolfe . “ We want to know that our teams are working successfully to develop , create and execute campaigns on time , on budget and with highly effective assets . Having a way to visualize and report how our creative teams across brands and regions of choosing Wrike was to reinforce global and regional ways of working . That , to me , will be the sign of success . We ’ re very confident that we ’ ve selected a tool that will improve work between our global teams ,” concludes Legere . p
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