Intelligent CIO North America Issue 12 | Page 7

EDITOR ’ S NOTE

Welcome to the latest edition of Intelligent

CIO magazine for the North America region . This month ’ s cover features Paul Ballard , CIO at Circa .
We discover how Circa Resort and Casino has deployed a secure Aruba ESP-based network at its new 1.25 million-square-foot downtown Las Vegas hotel .
“ Delivering today ’ s socially driven premier entertainment experiences in Las Vegas is a 24 / 7 endeavor ,” said Ballard . “ Aruba supplied the full stack of AI-enabled wired and wireless networking innovations essential for running a successful operation .
President of Business Operations and Strategy at AEG Sports .
“ We might not know what ’ s going to happen , but we know SAS and Microsoft have our goals in mind and will enable us to respond to any challenge we may face .” There ’ s much more to discover about this story on p61 .
In this month ’ s Talking Biz we look at how ensuring effective and enjoyable customer experiences is now a business imperative for financial organizations and explain how those that apply relevant strategies will be setting themselves up to be competitive in the future business landscape .
“ Overall , our Aruba partnership gives us the flexibility to quickly take advantage of new business opportunities . This helps us distinguish ourselves from others in Las Vegas , which is a significant competitive advantage .” You can find out more details about the project by turning to p56 .
Elsewhere , we take a look at how AEG Sports is using advanced analytics to adapt to fan needs during COVID-19 . Using AI-powered SAS Viya on Microsoft Azure , AEG Sports has been able to anticipate the needs of its fans and keep engagement high even amid a pandemic .
Frederick Tsai , VP , Customer Success , Liferay , highlights how customer behavior in the financial services industry is changing as advances in technology , and a pandemic , move customers more to remote , online and applications . You can read more on this by turning to p36 .
Don ’ t forget you can read daily news updates at https :// www . intelligentcio . com / north-america /.
I ’ d like to wish you a good month ahead and please enjoy the read !
“ Times are unpredictable – but with SAS and Microsoft , we have two key partners that we feel confident can help us adapt and thrive under any circumstances ,” said Aaron LeValley , Senior Vice
Mark Bowen Editor
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