COUNTRY FOCUS : CARIBBEAN
Banco Promerica optimizes customer service with Oracle Service
With Oracle Service , customer information moved from multiple screens to a single integrated solution , enhancing customer experience and satisfaction .
The Banco Promerica de Guatemala is part of the Grupo Promerica , which has a presence in nine countries in Central America , South America and the Caribbean . With more than 25 years of operations , it currently has about 3,000 employees and more than 100 branches throughout the country .
In addition , it is the leading bank issuing credit cards , and has a good share in consumer loans and passive accounts . Therefore , it is one of the banking institutions with the highest growth in recent years . It differs from other financial entities by the service experience it provides to its clients . As a leading issuer of credit cards , its differential in this field is ahead of the competition because it offers the best value offers while providing a high-quality service .
To further improve the experience of its users and offer a service with a greater degree of personalization , Banco Promerica implemented Oracle Service , which is part of the Oracle Advertising and Customer Experience ( CX ) portfolio of solutions .
This solution allows organizations to understand the behavior , needs and communication channels of the
50 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com