Intelligent CIO North America Issue 10 | Page 73

RESEARCH LIKE THIS REINFORCES MY OPTIMISM THAT WE WILL BUILD BACK TRAVEL BETTER THAN BEFORE .
INDUSTRY WATCH

RESEARCH LIKE THIS REINFORCES MY OPTIMISM THAT WE WILL BUILD BACK TRAVEL BETTER THAN BEFORE .

travelers is clear : digital health passports can be a vital tool in opening up travel . The study found that just over nine in 10 ( 91 %) travelers surveyed said they would be comfortable using a digital health passport for future trips .
This encouraging research provides an incentive to accelerate plans for digital health passports that will help to address traveler concerns . The study provided further good news for the industry as just over two in five travelers ( 41 %) said they would book international travel within six weeks of restrictions lifting , demonstrating that the appetite to travel remains high .
The survey of 9,055 travelers in France , Spain , Germany , India , UAE , Russia , Singapore , UK and US also contained a note of caution for the industry with over nine in 10 ( 93 %) travelers having some concerns around how their health data for travel would be stored .
When asked about the receptiveness to storing and sharing digital health data , survey results show :

A study , commissioned by Amadeus and delivered by Censuswide , provides encouraging news for the aviation industry , with 41 % of travelers keen to book international travel within six weeks of restrictions lifting

The study demonstrates the importance of understanding traveler concerns around privacy , ease of use and security .
As governments and the travel industry explore the benefits of digital health passports , the message from
• Just under three quarters ( 74 %) of travelers surveyed would be willing to store their travel health data electronically if it enabled them to pass through the airport faster with fewer face-to-face interactions
• Over seven in 10 ( 72 %) of travelers surveyed would be willing to store their travel health data electronically if it enabled them to travel to more destinations
• 68 % of travelers agreed they would be more likely to share their health data if the airlines they most frequently travel with offered a way to store their travel health data
Although receptiveness to sharing data is high , the travel industry needs to consider traveler concerns around the use of data . The three main concerns travelers have are :
• Security risks with personal information being hacked ( 38 %)
• Privacy concerns around what health information needs to be shared ( 35 %)
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