CASE STUDY
AMD , or Advanced Micro Devices , is a California-based semiconductor company that develops computing and graphics processors and related technologies for business and consumer markets . To support its growth and improve forecasting , the company needed to consolidate disparate sales tools into a single platform . AMD chose Skuid to help close the gap .
Challenge
AMD anticipated big growth and needed processes and systems to help them achieve it . The company had been using homegrown tools to manage its sales process , including different applications and websites for forecasting , pricing and quoting requests , account management and other administrative tasks .
Without a unified system , accurate forecasting and tying revenue back to specific sales were challenging . AMD sells processors that are used in a variety of devices such as laptops , servers and supercomputers . That presents a multi-tier forecasting challenge of trying to connect what they sell to what their customers sell . evaluating CRM solutions . Sellers needed a onestop-shop that both streamlined workflows and data entry while providing key insights into the company ’ s sales process .
AMD chose Salesforce and designed its first Salesforce release to support its server market and commercial pipeline efforts . John Stage , Senior Manager of Business Operations , and his team had significant customization needs and traditional coding was not feasible within their aggressive timeline . It was then that the company began investigating compatible alternatives .
Solution
In July 2019 , AMD combined Squid with Salesforce . The sales team ’ s next revenue forecast was scheduled for October and reps needed a user-friendly interface .
Using the app that AMD created with Skuid , reps could clone a previous quarter ’ s forecast as a starting point for the next quarter , scaling it up or down as they saw fit . This helped sellers save time with data entry and focus on the deltas .
Realizing the need to consolidate disparate systems and data in a central application , AMD began
“ Skuid is very flexible ,” Stage said . “ We quickly realized that we needed to take its capabilities into
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