TRENDING
SALESFORCE RESEARCH REVEALS DIGITAL DIVIDE IN MANUFACTURING SECTOR
A report from Salesforce highlights technological innovations manufacturers have embraced to prepare for the future of their industry .
Salesforce has published its first Trends in
Manufacturing report , providing insight into some of the issues that global manufacturing leaders currently face and how they plan to adapt to a post-COVID era .
Manufacturers need to adopt the mindset of a technology company .
It also spotlights the technological innovations that certain manufacturers have embraced in order to feel prepared for the future of their industry .
“ As manufacturers recover from the pandemic , it ’ s clear that there is a digital divide that has left some manufacturers prepared for the future of the industry and others struggling to meet evolving employee , partner and customer expectations ,” said Cindy Bolt , SVP , Salesforce Industries .
“ Manufacturers need to adopt the mindset of a technology company – moving operations to the cloud , leveraging automation and creating digital experiences for the customer – to help position their companies for success over the next decade .” The report details six key findings on the future of manufacturing :
Manufacturers who were impacted by COVID-19 believe customer-facing changes to their business to be permanent
Manufacturers felt the impact of the pandemic across all lines of business . Many view these changes as permanent – with sales ( 57 %) and customer service capabilities ( 56 %) considered to be the most permanently altered by the surveyed manufacturers .
www . intelligentcio . com INTELLIGENTCIO NORTH AMERICA 23