Intelligent CIO North America Issue 01 | Page 73

INDUSTRY WATCH BLACKBERRY RADAR HAS PROVIDED AXSUN WITH PRECISELY THE VISIBILITY AND CONTROL IT WAS LOOKING FOR ACROSS ITS ASSETS, ALLOWING IT TO ENSURE THAT UNAUTHORIZED USE IS NO LONGER A CONCERN. Axsun is responsible for keeping some of North America’s largest brands stocked and supplied. Leveraging an extensive network of partners and contractors, it ships to locations all over the world, including Canada, Mexico and the United States. Axsun prides itself on the breadth of its services, going to great lengths to ensure that it can meet the unique logistical needs of each individual client. “From the moment it was founded, Axsun has always been intermodal, using multiple types of transport to ensure the most efficient delivery of freight,” said Steve Ramescu, President at Axsun. “We touch a lot of things on the transportation side, including truck brokering, logistics work, warehousing and ocean freight. However, our biggest focus – and where we originated – is on the railroad.” When asset tracking goes off the rails “As an intermodal service provider, when you sign contracts with railroads, you get to use their assets,” said Ramescu. “Because of this, we didn’t maintain many assets of our own in our early years, aside from a few trucks we used for final-mile deliveries. As time went on, we began acquiring our own assets to better serve our clientele.” With this growth came the need for better visibility and control. Axsun wanted to be able to track where its containers were throughout their journey. In addition to enhancing both asset utilization and efficiency, this would also enable increased accountability in the management of their assets. “Because the railroad only goes to certain cities, we rely on a large network of subcontractors,” said Ramescu. “We needed to know what those subcontractors were doing with our containers after their deliveries were made. We needed the certainty that they weren’t using our containers without our consent or in such a way that might create liability risks, such as with the unauthorized transportation of hazardous materials.” There was also the matter of visibility into each container’s journey along the railroad. Traditionally, when a container is transported via rail line, the container is not tracked continuously. Instead, each flatcar on a train is assigned an RFID code, which is only read when the train passes through certain segments of the railway. Unfortunately, because these RFID codes are configured manually, they are prone to error. There is no way of knowing that a container is actually where it’s supposed to be. www.intelligentcio.com INTELLIGENTCIO 73