FEATURE: 5G
makes them happy. We’ve already seen
the uptake of more subscription models for
entertainment, so it follows that consumers
will also invest in the technology to make
it a slick anywhere experience, untethered
to wires.
Retailers could play to this new appetite for
experience with the launch of AR / VR services,
enabling consumers to see what the piece of
furniture they want to buy looks like in their
home or how that new shirt or dress virtually
fits before they part with their money.
With business models shifting as a result of
lockdown, this could lead to 5G supporting
a company’s plans for growth and
innovation in a way not conceived before,
or certainly not at the scale envisaged.
Strange bedfellows
RETAILERS COULD PLAY TO THIS NEW
APPETITE FOR EXPERIENCE WITH
THE LAUNCH OF AR / VR SERVICES,
ENABLING CONSUMERS TO SEE WHAT
THE PIECE OF FURNITURE THEY WANT
TO BUY LOOKS LIKE IN THEIR HOME
OR HOW THAT NEW SHIRT OR DRESS
VIRTUALLY FITS BEFORE THEY PART
WITH THEIR MONEY.
Delivering ultra-high bandwidth quickly and
reliably, with an ability to scale applications
is the challenge with 5G promises.
However, the situation has created what
some might see as strange bedfellows –
the likes of Amazon and Azure partnering
with the operators.
Most recently, Google has partnered
with Telefonica in Spain to support
digitalization strategies. It all makes
perfect sense, given the complementary
expertise and partnerships, to sell more 5G
applications in a mobile edge cloud very
close to the customer.
Yet, at a higher level there are still some
pivotal questions to address. Most
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