CASE STUDY
SELECTING THE RIGHT VENDOR IS ANOTHER DECISION THAT NEEDS TO BE TAKEN WITH METICULOUS CONSIDERATION .
How has the GPSSA succeeded in developing an accurate customer database and what advantages has this created ?
To ensure data credibility , GPSSA implemented the golden record project , whereby all the data in every system of record ( SOR ) was accurately recorded , thereby ensuring the customer database was continuously updated from the moment he / she was born up until their demise , recording every single event , milestone , phase and growth in their lifespan ( i . e . birth , graduation , employment , marriage , children , divorce , employment , change in employment and retirement ).
Can you describe the benefits of being able to detect patterns in customer data ?
Being aware of key moments in a customer ’ s lifespan plays a huge role in studying human behaviour , thus understanding the different lifestyles and spending as well as saving patterns , to help cater to requirements , needs and trends . By understanding our stakeholders ’ preferences , we can identify the exact types of services needed and knowledge required . p
Digital Platform for Pensioners
Mohammed Al Khayat , Executive Director of Digital IT at GPSSA , said that the Digital Platform comes as part of the UAE Pension Authority ’ s Digital Transformation journey to achieve a qualitative leap in managing operations efficiently and adopting the latest technology .
Metaverse Virtual Experience
The GPSSA will provide services through the virtual environment supported by Metaverse technology . This innovation provides essential knowledge where customers can access a service through GPSSA ’ s Virtual Customer Happiness Centre . Through this project , the authority seeks to present a unique experience in providing innovative services using Metaverse technology .
Interactive Dashboard
The GPSSA ’ s interactive dashboard reflects its success in developing an accurate customer database , which in turn supports the process of introducing a digital platform for beneficiaries .
The dashboard provides detailed data about customers such as age , profession and social status , among others . The technology utilised in the dashboard supports in detecting patterns to analyse customer data and allows the GPSSA to be future-ready by building a leading and sustainable pension system according to highest international standards .
62 INTELLIGENTCIO MIDDLE EAST www . intelligentcio . com