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FOUR MACRO TRENDS THAT WILL SHAPE DIGITAL TRANSFORMATION IN 2023
Understanding the possibilities of the year ahead can be difficult and organisations scramble to decipher the trends that will catapult their Digital Transformation in the next 12 months . In this article , Mark Ackerman , Area VP for Middle East and Africa at ServiceNow , offers four major macro trends that organisations should consider for their digital investments .
Another year of Digital Transformation in the region and where do we find ourselves ? Much as we do at the end of any year – lessons learned and challenges ahead . For the past 30 months or so we have been grappling with change so deep and broad that it is bringing about dramatic cultural shifts from boardrooms to the enterprise front line .
Faced with the very real possibility of market irrelevance , organisations across all industries are adjusting relationships with their workforces , looking into new business models and experimenting with new technologies to compete and thrive .
As we wade ever deeper into the Fourth Industrial Revolution businesses should be prepared to address a range of issues .
In 2023 , we should expect regional business leaders to demand more ROI on technology investments . Inflation rates may be lower in the GCC than they are in the Americas or Europe , but they are still of concern . The right digital investments could have a corrective impact on the bottom line .
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