Intelligent CIO Middle East Issue 86 - Page 83

FINAL WORD decision-makers should bear in mind as they digitally transform their organisations .
1 . Build customer-centric services
Knowing your customer has always been essential , so why should we do anything different when designing our digital business ? No matter what it sells – Software- As-a-Service , clothing , cars , food – the modern enterprise must deliver a unified experience that thrills customers . That does not only mean catering to their immediate whims ( always having the right items in stock , personalising customer service to build rapport , being flexible on delivery and providing multichannel engagement options ). It must also include predicting what they might want and when they might want it .
Business intelligence of this standard requires not only deep and broad Digital Transformation but a fundamental
No matter what it sells - Software- As-a-Service , clothing , cars , food – the modern enterprise must deliver a unified experience that thrills customers .
www . intelligentcio . com INTELLIGENTCIO MIDDLE EAST 83