Intelligent CIO Middle East Issue 86 - Page 10

NEWS

Microsoft launches Viva Sales to help businesses do more with less

( AI ) to automatically capture insights from across Microsoft 365 and Teams so sellers don ’ t have to enter data manually and simultaneously delivers AI-driven recommendations and reminders to sellers – all while staying in the flow of work .

Microsoft Middle East and Africa ( MEA ) have announced the regional launch of the seller experience business application , Viva Sales .

The product was announced during Microsoft ’ s Customer Experience Reimagined event , which brought Microsoft customers from across the UAE and the wider MEA region together to unpack the latest trends and best practices shaping customer experience .
Viva Sales helps sellers focus on selling and removes the time spent on manual data entry . The tool leverages Artificial Intelligence
As sellers are working , they can tag customers in Outlook , Teams or Office applications like Excel and Viva Sales will automatically capture it as a customer record , layered with all relevant data about the customer . This data can easily be shared with team members while collaborating in Office and Teams without retyping or looking it up in a CRM .
Michel Diab , Director of Business Applications at Microsoft MEA , said : “ With Viva Sales , not only is this time reduced but the rich insights it delivers help sellers understand the overall sentiment of their engagements , measure KPIs and completely revolutionise their overall selling experience .”

UAE business innovation powered by IT , ManageEngine study finds

ManageEngine , the enterprise IT management division of Zoho

Corporation , has announced results from its IT at Work : 2022 and Beyond study .
This newly released data , involving IT decision-makers ( ITDMs ) and business decision-makers ( BDMs ), examines the democratisation of
IT and the ability of IT teams to influence business decisions in large and enterprise-sized organisations in the UAE .
According to the study , there is increased collaboration between IT and other teams within organisations , which may have contributed to non-IT employees possessing more knowledge about IT now than they did before 2020 . IT structures within organisations are increasingly decentralised and non-IT departments now enjoy autonomy regarding technology decisions .
However , any concerns over the role of IT teams being diminished are dispelled as the study found that they are pivotal in building tomorrow ’ s enterprises . Around 76 % of ITDMs expect IT to play a greater role in setting the organisation ’ s overall strategy in the next 5 years . This is 11 % higher than the global average .
The success of the IT team in playing its role has a significant bearing on the organisation ’ s success , with over 91 % of all respondents pointing to a direct correlation between both . Furthermore , IT professionals are increasingly expected to be innovators , with more than nine in ten ( 91 %) respondents agreeing that IT is more responsible for business innovation than ever before .
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