Intelligent CIO Middle East Issue 86 | Page 29

INFOGRAPHIC their brick-and-mortar shoppers . Under threequarters ( 70 %) of merchants offer cross-channel digital profiles , allowing consumers to access their identification and payment infor ¬ mation both instore and online .
• UAE merchants provide the cross-channel shopping features consumers want but not of the quality they demand , exacerbating shopping frictions . UAE consumers who order items on their smartphones and pick them up in-store encounter 35 % more shopping friction than the average across all six countries ,
The survey delves into the details of what separates the UAE e-commerce market from other major world economies .
indicating that the quality of the mobile features they are using may not be on par with those seen elsewhere . p
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