Dan Pitman , Director of Product and Technical Marketing , Bitdefender
If we think about preventative controls and security , especially prevention from an endpoint point of view , then normally , there ’ ll be some detection that occurs and then we ’ ll stop the attack . An automated response from detection and response helps people prevent attacks or potential security incidents from continuing . Then when we move up the cyberkill chain , we focus on prevention and the early stages of an attack . We want to try and stop the attack from starting in the first place , so we must have good risk analytics and a deep understanding of the risks that present themselves for our users and on our systems .
What are the consequences for organisations that don ’ t invest more in threat prevention or detection response solutions ?
Why is unified endpoint security so important for organisations today ?
I think unified endpoint security relates to what we ’ ve been talking about so far , so being as complete as possible in your approach to cybersecurity and having broad coverage in a hybrid world .
Nowadays , it ’ s not just about having Endpoint Protection platforms in place but also making sure that you have more intelligent detection systems in place , the ability to respond to an incident and having your people know what to do in the event of a security incident .
How does Bitdefender create enterprise security built for resilience ?
From a business point of view , the impact can be either in reputation or revenue . Either way , one will affect the other ; for example , if you have an impact on reputation , it will impact your revenue in the midterm . So here we can think about things in a slightly different way – so cyber-resilience . I think cyber-resilience is helpful to talk about in this context because it stands up on a single premise and that you should assume that at some point your systems are going to be breached and understand how to cope with that . This is useful because it means we look beyond prevention and detection .
Bitdefender is focused on ensuring customers can consume services and technology appropriately by having the basics . Customers benefit from both risk analytics and endpoint protection by not just using traditional measures to detect malware and ransomware but also using more intelligent mechanisms .
With the offering of additional technologies , for example , new routes for security teams to interrogate the events being raised by a system and broaden that coverage to their network or Internet cloud platform .
We can think about resilience in several ways . Some people will talk about resilience as taking a punch but I prefer asking if you can weather the storm . In the event of a cybersecurity incident , that is a sustained activity that a business has to undertake . You need good prevention and to stop attacks as well as possible . Furthermore , you need reliable detection and response capabilities to protect things your prevention software might not pick up . Finally , you need robust cybersecurity so you can recover quickly . This is why I think cyber-resilience is a valuable term as a wider superset of things beyond just cybersecurity . Ultimately , ensuring cybersecurity is tied into all the departments in a company and employees can understand how they can shore up defences and survive a cyber incident .
It ’ s not just about having Endpoint Protection platforms in place but also making sure that you have more intelligent detection systems in place .
Clients without security teams can be provided a managed detection and response service . Experts within Security Operations Centres using the Bitdefender solution will take that telemetry and build bespoke baselines for each customer , giving the ability to treat unique threat hunting and further detection measures . Bitdefender ensures that the choice is appropriate for the organisation and provides the best chance of enabling their resilience .
What results could an organisation / customer of Bitdefender expect ?
Our endpoint protection solution does exceptionally well . If we look at AV comparatives , we can detect some of the highest rates within the industry . So on that basis , when you think about getting rid of the potential problems , customers can feel sure that we will provide a Return on Investment ( ROI ).
When we ’ ve moved into services like managed detection and response , customers expect – and continue to expect – our help to improve their security posture and maturity , e . g . looking at their environments and providing them with ongoing guidance to grow their defences . p
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