Intelligent CIO Middle East Issue 82 - Page 50

COUNTRY FOCUS : EGYPT
experiences when utilising our digital channels . It also enables us to confidently carry out the digitalisation of dealerships at locations where Internet connectivity speeds don ’ t match up to the same level as highly developed regions .”
Azure cloud , the Riverbed cloud optimisation solution ensures consistently high-quality experiences for customers when using features such as online booking for test drives , payment of booking fees , or scheduling service appointments .
Busy traffic in Cairo , Egypt
With the Riverbed Acceleration solutions recently going live in its hybrid cloud environment , GB Auto has already seen a 50 % reduction in transaction time for its mission-critical Oracle ERP system – an outcome which Khafagy stated has helped ‘ dramatically ’ improve operations . As the company ’ s mobile application and website are both hosted in the
“ Egypt is a key market for Riverbed and our successful engagement with GB Auto furthers our objective of engaging with leaders in key market segments to support the overall digital transformation of the country ,” said Mena Migally , Regional Vice President , META at Riverbed Technology . “ We are proud to be a part of GB Auto ’ s journey , and we see this deployment as the start of a successful collaboration that will enable them to accelerate every interaction and empower the experience for customers and employees across their hybrid enterprise .”
GB Auto has already outlined plans to capitalise on the digital efficiencies made possible by its partnership with Riverbed . The company is currently looking to empower its employees to ‘ self-serve ’ all of their HR requirements via a mobile application , and it also has the intention to introduce an eCommerce offering for its spare parts business . p
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