Intelligent CIO Middle East Issue 82 - Page 48

COUNTRY FOCUS : EGYPT
Riverbed Acceleration portfolio enables Egypt ’ s automotive leader to elevate digital experience for customers and employees working across the hybrid enterprise .

Ghabbour Auto Partners wit digital app performance for a Egypt and Middle East

Sunset of Cairo , captial of Egypt

Riverbed recently announced that Ghabbour Auto ( GB Auto ), one of the leading automotive companies in the Middle East and nonbank financial services ( NBFS ) provider in Egypt , has chosen Riverbed SaaS Accelerator , Riverbed Client Accelerator , and Riverbed SteelHead within the Riverbed Acceleration portfolio to enhance the performance of their hybrid network and missioncritical applications for its 54 subsidiaries , located across four countries .

The engagement will empower GB Auto to deliver secure , optimised performance and enhance the digital experiences for all employees , as well as customers who are increasingly utilising the company ’ s website and mobile app to access services quickly and conveniently .
GB Auto is focused on automotive assembly , manufacturing , sales and distribution , financing , and after-sales services , and partners with leading international automotive brands . The company also has five non-bank financial subsidiaries launched with the aim of offering financing options to all client categories , from major corporations and small and medium enterprises to retail clients and individuals eligible for micro credit .
The decision to deploy Riverbed Acceleration solutions supports GB Auto ’ s “ cloud-first ” IT objective , aimed at enhancing its ability to pioneer the introduction of digital innovations to the Egyptian market . In line with this strategy , the company extensively utilises cloud services such as Microsoft 365 and Teams , and hosts mission-critical applications such as Oracle
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