Intelligent CIO Middle East Issue 79 - Page 58



Saudi Arabia ’ s fastest-growing retail brand eXtra , offers a range of leading international consumer electronics brands and stocks . Its extensive product range includes TVs , audio systems , computers , mobile phones and IT communications , cameras , home appliances and personal care products . Recently , the Saudi-based retailer implemented the WebEngage Retention Operating System to grow purchases using localised user and marketing engagement campaigns .

eXtra witnesses 33 % increase in purchases through localised user engagement campaigns

Shahin Riaz , Head of Product , eXtra . com
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