Intelligent CIO Middle East Issue 74 - Page 26

TRENDING
Samer Saad , Regional Manager – Middle
East , AppsFlyer a 26 % increase in mobile-driven revenues for their organisation in the last 12 months , with just over one in six ( 17 %) reporting this figure to be more than 50 %.
“ For companies , some of the most sought-after realestate in the region is on customers ’ smartphone screens . This of course makes it a hotly contested arena . Just having an app is no longer sufficient , as for a business to have any hope of growing their mobile market share with loyal , long-term customers , they need to capture consumers ’ attention . Mobile marketing is key to this objective , offering consumers the personalised experiences they love , while enabling businesses to differentiate themselves from the pack ,” said Samer Saad , Regional Manager , Middle East , AppsFlyer .
It ’ s clear that UAE businesses recognise this need as nearly all ( 96 %) intend to increase their spending on mobile marketing , as a result of growing customer demand for customer experiences . A quarter of organisations ( 25 %) have earmarked a very large
26 INTELLIGENTCIO MIDDLE EAST www . intelligentcio . com