Intelligent CIO Middle East Issue 74 - Page 25

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84 % OF UAE BUSINESSES SAY MOBILE APPS NOW A ‘ MUST ’ TO REMAIN RELEVANT TO CUSTOMERS

Half of UAE businesses strongly agree that the COVID-19 pandemic has accelerated the importance of mobile and contactless experiences , key survey findings have revealed .

With COVID-19 accelerating the shift to digital services and contactless experiences , 84 % of UAE businesses say that mobile apps are now a ‘ must ’ to stay relevant to their customers . This according to findings from the latest research State of Mobile App Strategies in the Middle East , conducted by 451 Research , a part of S & P Global Market Intelligence , and commissioned by AppsFlyer . The research explored evolving consumer behaviours and identified how UAE businesses are correspondingly advancing their mobile application and marketing strategies .

It ’ s no surprise to see that more than nine out of 10 ( 91 %) of UAE organisations now offer their customers mobile apps .
customers mobile apps , with the report highlighting that ‘ Customer acquisition ’ and ‘ Customer retention and loyalty ’ are the top two reasons behind this strong focus on mobile applications .
Based on a survey of 250 marketers from the UAE and Saudi Arabia , AppsFlyer ’ s report highlighted the growing role of mobile apps as a primary interface between consumers and regional businesses . As such , it ’ s no surprise to see that more than nine out of 10 ( 91 %) of UAE organisations now offer their
With the growing demand for digital services , and the UAE now ranking eighth on the global list of cashless economies , businesses that have embraced mobile are already realising significant financial benefit . AppsFlyer ’ s report showed that 40 % of UAE respondents believe there has been at least
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