NEWS
Avaya promotes Sheikha Na ’ amah Al Qassimi to GM for UAE
Sheikha Na ’ amah Al Qassimi , General Manager , UAE
Avaya has appointed Sheikha Na ’ amah
Al Qassimi as general manager for the UAE , expanding her previous role as general manager for Dubai and the Northern Emirates .
In her new role , Sheikha Na ’ amah Al Qassimi will work closely with Avaya ’ s customers and partners across the country to support their increased focus on delivering superior customer and employee experiences .
“ Like Avaya , the UAE is going through an unprecedented and unique transformation , and Sheikha Na ’ amah has been a part of that transformation on both counts . With her rich experience at Avaya , Sheikha Na ’ amah has been at the cutting edge of government service transformation , helping various departments to leverage AI and automation to uplift the citizen experience We look forward to seeing Sheikha Na ’ amah continue to ensure we are meeting the country ’ s ambitions by driving change with the best people and technology ,” said Nidal Abou-Ltaif , President , Avaya International .
Sheikha Na ’ amah Al Qassimi said : “ As the UAE embarks upon its impressive vision for the next 50 years , we at Avaya have a huge responsibility to fulfil as the enabler of so many next-generation citizen experiences . This is a challenge we are happy to take on , as we continue with our own business transformation .”
UAE innovators honoured at SAP Quality Awards for Customer Success 2020
The UAE ’ s leading innovators Crescent Petroleum , RAK Ceramics , Western International LLC , Asmak Holding Company ( IHC Food Holding ) and RAK Electronic Government Authority ( Human Resources Department of Ras Al Khaimah ) are supporting the Middle East and North Africa ( MENA )’ s IT market to top US $ 77 billion in 2021 , global technology company SAP recently announced .
Recognising leadership in innovation and the top Digital Transformation initiatives , SAP recently revealed the winners of its SAP Quality Awards for Customer Success 2020 . Winning organisations and their channel partners were across three categories : Business Transformation , Fast Delivery , and SAP S / 4HANA Move .
The awards ceremony was held at the SAP House at Expo 2020 Dubai and included keynote speeches from Thomas Bamberger ,
President Customer Engagement and Experience ( CE & X ), SAP , along with Ravi Prawda , Head of Customer Engagement and Experience ( CE & X ) EMEA South , SAP .
“ Congratulations to the SAP MENA Quality Awards winners , especially Asmak , Crescent Petroleum , RAK Ceramics , RAK HR Department , and Western International for delivering Digital Transformation and innovation over the past year ,” said Bamberger . “ Winners have undergone a rigorous judging process to ensure that they meet our 10 principles of quality , including achieving excellence based on proven methods , effective tools , experience , and good judgment . These winners have successfully worked with channel partners to plan business goals , deploy optimised solutions , and develop realistic KPIs for continuous evaluations .”
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