Intelligent CIO Middle East Issue 71 | Page 9

NEWS

DIFC hosts first Blockchain week to help unlock significant potential important issues and opportunities around the technology . Topics included encrypted banking services , digital assets , smart contracts , digital assets regulation , as well as the investment landscape for innovation .

The Dubai International Financial Centre

( DIFC ), an international financial hub in the Middle East , Africa and South Asia ( MEASA ) region , recently held a series of events dedicated to Blockchain . DIFC Blockchain Week ( September 12th to 16th ) is the first of a series of themed weeks being held at the DIFC Innovation Hub , the region ’ s largest innovation ecosystem that is designed to bring together innovators and investors to drive a new generation of digital businesses .
DIFC hosted Blockchain Week to help accelerate the UAE ’ s digital economy and demonstrate its commitment to drive the future of finance .
A range of expert speakers , senior officials and specialists discussed the most
Arif Amiri , CEO , DIFC Authority , said : “ Awareness and adoption of Blockchain is growing rapidly . DIFC Blockchain Week is a unique opportunity to meet the best minds in the sector and discuss ways to strengthen and expand Blockchain use cases . DIFC will continue to play a pivotal role in promoting the adoption of Blockchain in financial services and other industries that contribute to Dubai ’ s economic growth .”
Companies operating in the DIFC Innovation Hub can take advantage of the support offered by the centre to develop smart technology applications including education , networking and funding initiatives .

UAE start-up BeanBurds transforms online shopping by using AR

Innovative UAE start-up BeanBurds has launched Augmented Reality ( AR ) to improve the online shopping experience for coffee connoisseurs . BeanBurds offers specialty beans , coffee machines , tools , accessories and everything needed to craft the perfect brew at home . With the latest AR innovation on BeanBurds . com , customers can view products in real time , from wherever they are . A complete 3D visualisation enables shoppers to picture how products such as coffee machines might look in their homes before purchase .

Salem Ahmed , Founder and CEO , BeanBurds , said : “ At BeanBurds , we always think of how we can deliver exceptional coffee experiences by identifying customer pain points and fixing them with innovative solutions . I believe AR has immense possibilities in the food and beverage industry . We are excited to launch this feature and exceed customer expectations .”
Salem Ahmed , Founder and CEO , BeanBurds
Launched in 2020 during the onset of the pandemic to support local coffee roasters , BeanBurds provides coffee lovers in the UAE a one-stop online shopping platform . BeanBurds also has a virtual barista powered by Artificial Intelligence that helps coffee enthusiasts match their personal preferences with the right coffee from a wide range of varieties by several local roasters across UAE such as Coffee Planet , Emirati Coffee Roastery , RoR Roastery , Nightjar Coffee Roaster , Nusantara Coffee Roasters , Saraya Specialty Coffees and Golden Beans .
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