Intelligent CIO Middle East Issue 71 | Page 43

Eaton promotes sustainability and hyper-efficiency

Power management solution company Eaton is at the 41st edition of GITEX Technology Week to address efficiency issues in data centres and to get organisations across the Middle East to be ready for and contribute to the energy transition .

According to the uninterruptible power supply ( UPS ) maker , this is crucial as it holds the key to sustainability and hyper-efficiency and enables the decarbonisation of electricity . However , the vendor stated that for this to happen , the traditional role of the electrical infrastructure must change , transform and become energy aware .
Ashraf Yehia , Managing Director , Eaton Middle East , said during the past 20 months , restrictions due to the COVID-19 pandemic have affected the participation of in-person events and exhibitions . Yehia said GITEX 2021 is an excellent opportunity to meet channel partners and customers , and engage with new clients for future business growth . “ Eaton representatives will be at GITEX to discuss data centre safety , sustainability and resilience , and its 2021 plans for growth in the Middle East ,” he said . “ Eaton will also showcase live demos of its unique range of products , including its digital solutions and UPS offerings and white space solutions .”
He pointed out that the transformation is achieved by taking a true end to end systems approach to data centre design – within the four walls and beyond .
Ashraf Yehia , Managing Director , Eaton Middle East

Aruba showcases 630 series access points

Jacob Chacko , Regional Director , Middle East , Saudi and South Africa , Aruba HPE

Networking solution vendor Aruba HPE , has announced it is at GITEX Technology Week to showcase the company ’ s 630 series access points ( APs ) – the industry ’ s first enterprise-grade Wi-Fi 6E solution .

According to Aruba , the WiFi 6E technology enables businesses to dispense with sluggish connections and poor user experiences , and replace them with powerful , high-speed networks .
The company said with organisations looking to lower their risk during uncertain times , Aruba executives are keen to discuss Aruba as-a-service and Aruba network-asa-service ( NaaS ) options that offer business and IT leaders greater visibility , control and flexibility across hardware , software and management operations .
Jacob Chacko , Regional Director , Middle East , Saudi and South Africa , Aruba
HPE , said GITEX , with its position as the Middle East ’ s largest tech exhibition and networking platform , is the perfect venue for the company to showcase its technology in simple , yet innovative ways . “ Our solutions address the specific needs and imperatives of different industries and create value through transformed customer experiences and accelerated financial outcomes . We constantly strive to build loyalty among our customers as well as channel partners ( including distributors ),” he said .
In addition to having a stand at GITEX , the company will be hosting an ‘ Aruba playground ’ in meeting rooms at the adjoining Novotel hotel .
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