GITEX heralds a new era for the tech industry
to proclaim what the company has dubbed the “ new era ” for the IT industry in the Middle East .
Amir Sohrabi , Area VP , Emerging Markets , Citrix , said as Dubai gets back into its stride as the conference and exhibition hub of the Middle East , GITEX again plays a pivotal role in bringing together industry leaders and innovators for conversations around the tech ecosystem , Artificial Intelligence , cloud and digital economies .
Sohrabi said the 2021 edition of GITEX heralds a new era for the tech industry and business in general , and this year ’ s theme – “ Creating a Bolder Digital Future Together ” – resonates particularly well with what Citrix works for .
Amir Sohrabi , Area VP , Emerging Markets , Citrix
Citrix Systems , a provider of server , application and desktop virtualisation , networking , software-As-a-service and cloud computing technologies is back at GITEX Technology Week 2021
“ With our partners over the past 18 months , we have focused 100 % to support our customers to adapt to new work models and ensure their digitalisation and employee experience efforts remain an advantage when the crisis ends ,” he said . The entire tech industry must demonstrate to all businesses and organisations that innovation and Digital Transformation are crucial to building a resilient and sustainable future .”
He said for that aim , GITEX is the right place to reinforce the industry unity to face upcoming challenges and showcase the latest , disruptive solutions in various industries .
Encouraging enterprises to embrace a securitydriven networking approach
Over the last 15 years , Fortinet has been driving businesses to rethink their security investments and focus on a holistic solution . The cybersecurity vendor is at GITEX Technology Week 2021 to encourage businesses to embrace a security-driven networking approach . edge the moment it is created , organisations will benefit from unified management and orchestration , broad visibility , granular control and centralised compliance capabilities ,” he said .
According to Alain Penel , Regional Vice President – Middle East , Fortinet , GITEX has always been an important event for the region and the UAE in particular . Penel said the show has evolved over the years to showcase how technology has transformed businesses and offer a glimpse at how it can change the future for the better . “ With businesses having adapted to the new normal , we are expecting GITEX to serve as a platform for companies to encourage organisations to look at their technology investments from a new perspective ,” he said . “ We are also expecting GITEX to be a mega event this year as a number of tech events integrate to give visitors and exhibitors alike the opportunity to explore technology at its best .”
He said by adopting a security-driven approach to networking , businesses can embrace digital innovation without exposing critical assets to risks . “ Thanks to a holistic solution that can protect any
Alain Penel , Regional Vice President – Middle East , Fortinet
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