NEWS
5G for Qatari enterprise now available from Ooredoo
companies can overcome 5G adoption barriers by building awareness of 5G advantages .
Ooredoo , Qatar ’ s provider of ICT to businesses , has released details of its latest whitepaper , ‘ 5G for Qatari Enterprise ’.
The latest industry whitepaper sets out the case for the next generation mobile network helping businesses to transform digitally .
Commissioned by Ooredoo and prepared by key research agency Global Data , the paper provides insights on managed security to be shared with strategic , government and large enterprise customers .
The paper sets out the necessary business preparations for 5G success , and highlights why 5G matters as a driver of digital disruption . Assessing the results to date of 5G propelling economic change and growth , it considers how
Thani al-Malki , Executive Director Business , Ooredoo , said : “ We are delighted to share our latest industry whitepaper with our commercial customers , both enterprise and government . 5G is an integral part of our Digital Transformation journey , an integral part of our corporate strategy and an essential part of the digital future of business in Qatar and it ’ s vital we share knowledge and expertise for the benefit of us all .”
Business customers can leverage the Ooredoo Advantage , making Ooredoo ‘ Best for Business ’, thanks to its breadth and depth of talent , best fixed and mobile networks , broadest portfolio of ICT services and solutions and trusted partner for 60 years .
YouGov MENA : Qatar customers are digital converts to e-commerce
Sitecore , a global provider of digital experience management software , has announced that 100 % of customers in Qatar have become digital converts since the pandemic and want to keep buying everything online .
The research , conducted by YouGov MENA , surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council , the Levant and Egypt .
Boosted by the stay-at-home economy of COVID-19 , the Middle East ’ s e-commerce market reached US $ 12.1 billion in 2020 , representing 53.8 % year-over-year growth , according to a recent report by MarketLine . Electronics and retail accounted for US $ 5.2 billion or 42.5 % of the total market .
“ With 100 % of Qatar customers being digital converts to e-commerce , the country is seeing a rapid transition from bricks and mortar stores to hybrid and e-commerce models ,” said Mohammed Alkhotani , Area Vice President – Middle East and Africa , Sitecore . “ Millennials and Generation Z customers have quickly shifted their significant spending power online . Pressure will continue to mount on retailers until they can deliver an experience that delights .”
Mohammed Alkhotani , Area Vice President – MEA , Sitecore
website that works well on mobile devices as among their top three choices .
Brands in Qatar are taking a variety of actions to improve the shopping experience . The majority , 63 %, ranked an online app or
“ Brand loyalty has evaporated and there is no margin for error from browsing through to delivery ,” added Alkhotani .
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