Intelligent CIO Middle East Issue 70 | Page 51

FEATURE : DIGITAL TRANSFORMATION

The progression of Digital Transformation

Digital Transformation is the incorporation of computer-based technologies into an organisation ’ s products , processes and strategies . Industry pundits tell Intelligent CIO Middle East , how CIOs are leading their organisations to succeed with Digital Transformation , business benefits , digital technologies and processes that can enable organisations to adeptly respond to customer demands in the present and as demands continue to evolve at a rapid pace . By Manda Banda .

Given that Digital Transformation is the incorporation of computer-based technologies into an organisation ’ s products , processes and strategies , enterprises undertake Digital Transformation to better engage and serve their workforce and customers and thus improve their ability to compete .

Often large in scope , a Digital Transformation initiative can require an examination and reinvention of all facets of an enterprise , from supply chains and workflows , to employee skill sets and organisational charts , to customer interactions and value proposition to stakeholders .
Successful Digital Transformations yield ongoing business benefits : digital technologies and processes enable organisations to adeptly respond to customer demands in the present and as demands evolve . Digital Transformation also builds the infrastructure and skills required for taking advantage of fast-evolving technologies that could confer a competitive edge .
A Digital Transformation strategy positions organisations to survive and thrive in a future where technology is the key economic driver .
According to MarketsandMarkets , the global Digital Transformation market size is expected to grow from US $ 469.8 billion in 2020 to US $ 1009.8 billion by 2025 , growing at a compound annual growth rate ( CAGR ) of 16.5 % during the forecast period . MarketsandMarkets states that major growth drivers of the market are the increasing penetration of mobile devices and apps , and the increasing adoption of cloud services .
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