INTELLIGENT BRANDS // Software for Business
Software AG and du partner to accelerate IoT implementations in UAE
In line with the UAE ’ s vision to fast
track Digital Transformation , Software
AG and du , from Emirates Integrated Telecommunications Company ( EITC ), recently partnered to provide a subscriptionbased licensing model for IoT services to its business customers .
The strategic collaboration enables Software AG and du to address complex IoT implementations for organisations in the UAE . The businesses will benefit from rapid application development features , reduced time to deployment and out of the box IoT analytics and dashboard to see the complete picture of their IoT data .
According to the two companies , the partnership will empower customers to freely design , build , deploy and upgrade IoT applications with agility and flexibility , combining cloud , on-premise and Edge deployment models . A scalable architecture offers quick time to market for IoT applications . The platform will drive IoT across key industries including government , healthcare , utilities , manufacturing , transport and automotive .
Farid Faraidooni , Deputy CEO – Enterprise Solutions , EITC , said : “ As du steadfastly drives its transformation agenda , this is a significant move to scale its offering , drive innovation across the UAE and seize opportunities in new growth areas .
“ Software AG ’ s global expertise to build new functionalities for telcos through IoT adoption fits perfectly with our strategy to deliver comprehensive IoT solutions for the UAE market . The move will bolster the UAE ’ s IoT adoption across SMEs , large organisations and government . This reflects our efforts to enhance the UAE ’ s position as a regional innovation hub .”
Philippe La Fornara , President EMEA , Software AG , said : “ IoT services can help organisations to not only achieve greater insights into their business , but also to build their digital resilience . Data is the heartbeat of a business today , so the task of gathering , analysing and acting upon it should be a top priority .”
“ Our collaboration with du is a manifestation of the new approach of telcos as providers of IoT services for a fully connected future ; a model gaining prominence globally .
“ With du as our strategic telco partner , we aim to play a role in UAE ’ s 2021 vision through a range of competitive IoT solutions . We welcome du to Software AG ’ s IoT ecosystem .”
Philippe La Fornara , President EMEA , Software AG ( L ) and Farid Faraidooni , Deputy CEO – Enterprise Solutions , EITC
The partnership was signed by Faraidooni and La Fornara in a virtual setting using technology as a social distancing measure to formalise this partnership .
Also present at the ceremony were Marwan Bin Dalmook – Senior VP ICT Solutions and Smart City Operations , du and Rami Kichli Vice-President , Software AG , Gulf and Levant .
In line with the initiative , du and Software AG will launch a new IoT academy and an experience centre in the coming months . The opening is part of the drive to accelerate the adoption of IoT in the country while also staying abreast on IoT innovation methodologies , best practices and applications as the ecosystem continues to evolve . •
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