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Trusted digital relationships , therefore , have become the main asset of financial institutions . IBM recently released the IBM Institute for Business Value 2021 Global Outlook for Banking and Financial Markets Report on trends that will dominate this market in several countries , including Brazil . I have listed some of them for us to observe .
Personalized , transparent and realtime services
With the COVID-19 pandemic , customers quickly migrated to direct service channels such as mobile apps and online banking . The significant increase in the use of these digital experiences has fueled the demand for personalized , transparent , real-time services that are integrated into customers ’ lives and businesses . As a result , banks are accelerating the adoption of technologies such as Artificial Intelligence , automation and hybrid cloud , accelerating this process .
New cloud-based business architectures : An inevitable migration
Banking institutions are migrating to new operating models based on an open , hybrid multi-cloud architecture . To achieve the expected return on that investment , financial institutions can target a range of
The banking sector will undergo a new transformation phase with the consolidation of Open Banking , a standardization of the process of sharing data and financial services .
40 – 50 % of workloads in a specific public cloud , around 20 % in a traditional public cloud , and the remaining 30 – 40 % on-premises , based on a modern mainframe infrastructure . Banks are stepping up this migration of business-critical workloads to the cloud .
Increase open and free data to generate leads
The banking industry has access to vast amounts of customer data which is increasingly open . Data environments need to be modernized , leveraging new analytical and Artificial Intelligence ( AI ) tools , while striking a transparent balance between ownership and sharing across entire ecosystems .
Redefined workforce
Teams of employees , subcontractors and automated systems are working together on new collaboration models for well-defined tasks and areas of expertise – all accelerated by teleworking . The redefining of the workforce , combined with intense competition for digital talent , will transform the way resources are recruited and managed across the industry .
Competition beyond the financial market
Big companies , including big tech , are expanding their business with in-house financial services . They are connecting with customers , enabling and
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