INTELLIGENT BRANDS // Cloud
Oracle Cloud on the menu for Burger King and Church ’ s Texas Chicken in Mexico
diners and launch more effective promotions to foster customer loyalty .
Moreno added : “ We felt that Oracle ’ s MICROS Simphony POS cloud solution was the best for our needs . To be able to complete all the upgrades remotely during a time when no one could travel was incredibly important to us and really shows the power of cloud . Since then , we ’ ve further realized the value of Oracle as a strategic partner , and for me , they are the best partner we have .”
Corporativo GES – multiple brands one platform
Corporativo GES also chose Oracle NetSuite to streamline its accounting and inventory process and unify information from MICROS Simphony . With NetSuite , it will increase visibility and control of sales transactions , accurately forecast budgets across the organization and improve purchasing based on data and historical purchase trends from its customers .
Corporativo GES operates more than 30 Burger King and Church ’ s Texas Chicken franchises in Mexico . With the pandemic putting a strain on restaurants , the fast-growing operator knew it needed to move to the cloud to improve the efficiency of its operations .
Oracle MICROS Simphony Point-of-Sale ( POS ) is helping Corporativo GES to remotely manage its entire business on just one system . With built-in restaurant data and analytics , the operator can make faster , more-informed decisions and is increasing diner satisfaction by improving the order and payment process , speeding counter and drive-thru service and better managing its menu and customer promotions .
“ We were making decisions in the dark ; we needed better visibility into our business ,” said Erik Moreno , Manager of Franchise Operations , Corporativo GES , “ A robust and scalable restaurant technology platform , like Oracle MICROS Simphony , that allowed me to see and manage all my businesses from either my cellphone or computer was critical .”
Using MICROS Simphony ’ s analytics , Corporativo GES can immediately see where it can improve operations down to the individual franchise location . This includes a real-time view into its sales and product mix , popularity of menu items , average sales time and the busiest times of day at each restaurant . This information allows Corporativo GES to better understand its
Simon de Montfort Walker , Senior Vice President and General Manager , Oracle Food and Beverage , said : “ During the pandemic , Corporativo GES realized the critical need for a technological change to help keep its restaurants at the forefront of fast food industry in Mexico . It ’ s no longer just about understanding the end sales number , but how you got there , what locations and items are most profitable and how to best serve an evolving customer base .
“ The Corporativo GES team bet on Oracle to stay ahead of the curve and continue to grow and best serve customers in-store , in the drive-thru , and via online ordering . This new technology platform positions them well for continued success and to be able to navigate whatever comes next .” p
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