EDITOR ’ S NOTE
Welcome to the latest edition of Intelligent CIO magazine for Latin America . This month ’ s cover features Martín Pérez , Executive President , Bancaribe . We find out how
Venezuelan bank Bancaribe has overcome important challenges that include the need to update its processes and cope with the Venezuelan crisis and the pandemic . It has done so hand in hand with Cobis which focuses its offer on two fronts – Cobis Core and Cobis Edge . The first is a banking core focused on transactions while the second front is dedicated to the omnichannel management of customer relationships .
Pérez said : “ We had to spend a lot of time understanding our Digital Transformation process and Cobis accompanied us in the strategic direction , guiding us in the change management process because Digital Transformation also has to do with the change in the culture and vision of a different business model for the company . Cobis has also helped us to install our mobile banking , which has been a great competitive advantage to improve the user experience .” You can find out more details about the project by turning to p56 .
Elsewhere we look at how Sephora , the world ’ s largest beauty products chain , has accelerated its e-commerce strategy in Latin America with the launch , in Mexico and Brazil , of a complete e-commerce platform redesigned to provide the best customer experience . Based on Salesforce Commerce Cloud , the new platform was implemented by Keyrus in both countries . in the region with a more interactive , functional and robust electronic commerce ,” said Anouar Rbiah , IT Director for Latin America , Sephora . There ’ s much more to discover about this story on p61 .
This month ’ s CIO Opinion sees Jaime Galviz , General Manager of Microsoft Colombia , explain the benefits of a Zero Trust approach . “ While cyberattacks are dynamic and growing in sophistication , the best defense is to be suspicious ,” he says . For more of his opinions , turn to p44 .
Don ’ t forget you can read daily news updates at www . intelligentcio . com / latam /.
Once again , I ’ d like to wish you a good month ahead and please enjoy the read !
“ With changes in customer buying habits , we have intensified our digital strategy , to expand operations
Mark Bowen Editor
www . intelligentcio . com INTELLIGENTCIO LATAM 7