CASE STUDY
Rene Lima , Regional Vice President Commerce Cloud for Salesforce LATAM , said : “ Keyrus was a strategic partner in the implementation of this project due to its extensive knowledge of Salesforce technologies – and because it is a global company , with a local presence in the Latin American market , which facilitates interactions with the end-customer .”
Sephora has 26 stores in Mexico , a market where it has been present for nine years .
Digital future
THE KNOWLEDGE OF THE TEAM WAS REMARKABLE ,
WITH SEVERAL CERTIFIED SALESFORCE
CONSULTANTS .
Commerce Cloud is one of the fastest-growing segments in Latin America . The COVID-19 pandemic was responsible for taking advantage of this segment since electronic commerce has become the only way for some companies to reach the end-user . commerce . On the contrary , companies that work with e-commerce must increasingly seek personalization , deep knowledge of their customers and work to improve their experience .
Rbiah , Lima and Samouilhan agree that there is no going back to the pre-pandemic era in terms of digital
“ It is a new level for e-commerce and Sephora can meet this demand ,” said Rbiah . p
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