Intelligent CIO LATAM Issue 04 | Page 62

CASE STUDY

Sephora , the world ’ s largest beauty products chain , has accelerated its e-commerce strategy in Latin America with the launch , in Mexico and Brazil , of a complete e-commerce platform redesigned to provide the best customer experience .

Based on Salesforce Commerce Cloud , the new platform was implemented by Keyrus in both countries . robust electronic commerce ,” said Anouar Rbiah , IT Director for Latin America , Sephora .
Expert strategic partnership
Keyrus is an international consultancy specialized in data intelligence and Digital Transformation , working in three main and convergent areas of expertise .
The first area covers data intelligence , data science , Artificial Intelligence , as well as Big Data , cloud analytics and business intelligence including EIM – CPM / EPM .
The second area covers the digital experience , innovation , digital strategy and digital marketing ; also DMP and CRM , digital commerce , digital performance and user experience . Finally , the third area includes , management and transformation consulting , strategy and innovation , Digital Transformation , performance management and project support . Keyrus is present in 19 countries , and the whole Keyrus Group has 3,200 employees worldwide .
On the other hand , Sephora is the world ’ s largest beauty products chain , founded in France by Dominique Mandonnaud in 1970 and acquired in 1997 by LVMH Moët Hennessy Louis Vuitton , the world ’ s largest luxury conglomerate . Sephora entered Brazil in July 2010 , when LVMH Moët Hennessy Louis Vuitton acquired Sack ’ s , the main online store for prestigious beauty products in Brazil and Latin America .
The project

WITH CHANGES IN CUSTOMER BUYING HABITS , WE HAVE INTENSIFIED OUR DIGITAL STRATEGY , TO EXPAND OPERATIONS IN THE REGION .

For the execution of the projects , Keyrus was chosen for its extensive experience in Digital Transformation , and for being a global company with a strong local presence in Latin America , a region where it has operated for 15 years .
A multidisciplinary team made up of consultants in functionality , technology , implementation and operation participated in the challenge .
“ Our team has 150 highly qualified professionals , dedicated to Digital Transformation and electronic commerce ,” said Stephan Samouilhan , CEO of Keyrus LATAM .
The project is part of Sephora ’ s growth strategy in Latin America and was developed in phases . In Mexico , the launch took place in October 2020 . In Brazil , it was launched in March of the same year .
“ With changes in customer buying habits , we have intensified our digital strategy , to expand operations in the region with a more interactive , functional and
“ The role of Keyrus was fundamental and strategic , from the survey of processes , development specifications , and post-commissioning support . The knowledge of the team was remarkable , with several certified Salesforce consultants , ” said Rbiah . “ We work seamlessly between Sephora ’ s internal team , who know the business , and the Keyrus team . The project was a great success , from start to finish .”
62 INTELLIGENTCIO LATAM www . intelligentcio . com