Intelligent CIO LATAM Issue 04 | Page 59

CASE STUDY
Cobis has also helped us to install our mobile banking , which has been a great competitive advantage to improve the user experience .
What technology projects do you have in the future and how do you think Cobis can support them ?
At a general level , the bank still has a long way to go in the areas of analytics , process automation and offering a truly memorable omnichannel customer experience . Cobis plays an extremely important role in each bank ’ s customer-facing projects , starting from the definition of the technological upgrade path .
We must also rethink all the processes of our salesforce due to the issues of the pandemic and hybrid work and the change of the consumer in their consumption habits and use of financial products since the client does not go to physical offices and in this respect we hope that Cobis will help us to carry out the entire distance selling process , from digital onboarding , through all the necessary service to close the sale .
I would like to add that Cobis has been a great ally in the difficult and complex moments of our institution , not only because of the crisis in our country but also in the operational part of the bank . We have had very critical operational continuity events and Cobis has been an ally in these difficult times , such as when we lost our entire data center because there was a fire in the hosting provider ’ s facilities and Cobis was very close to us in the process of recovery of services and reinstallation on the bank ’ s new website . This shows us the great commitment of Cobis with the bank and with our clients , strengthening every day an alliance that has been working for 20 years and that we hope will continue for a long time to come .
Thus , Bancaribe manages to advance in a challenging environment , but with the assurance of having robust foundations that help to deploy timely digital solutions in the present and the medium and long term . p

WE HAVE HAD VERY

CRITICAL OPERATIONAL CONTINUITY EVENTS AND COBIS HAS BEEN AN ALLY IN THESE DIFFICULT TIMES .

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