t cht lk
• Headless PWA Kit and Managed Runtime : With the new Progressive Web Application ( PWA ) Kit and Managed Runtime , developer teams can quickly and cost-efficiently decouple front-end and back-end technologies to create highly customized consumerfacing experiences – also known as headless commerce . Traditional commerce solutions take months to implement and are disconnected from the full customer journey . With Salesforce Headless Commerce , developers can spend less time maintaining infrastructure and more time creating interactive and innovative customer experiences .
Nate Minnich , Vice-President , Americas Marketing , Align Technology , said : “ Marketing Cloud has empowered Align Technology to connect with consumers in a more meaningful and frictionless way to meet them where they are .
“ Data from Marketing Cloud helps bring consumers together with our Invisalign-trained doctor customers – what we refer to as the intersection of care . This proprietary data-driven approach can help us reach the potential 500 million consumers globally who could transform their smiles with a trained doctor using the Invisalign system .”
Jay Farner , CEO , Quicken Loans / Rocket Mortgage , said : “ Data is so critical in everything that we do – from driving efficiencies in the way we take care of our clients , to being more targeted and strategic about our marketing , to thinking about how we create a better experience for our team members .
“ If you leverage data properly , you can make everyone ’ s life better and that ’ s really our mission .”
Availability :
• Salesforce CDP for Loyalty Management , Datorama Reports for Marketing Cloud , WhatsApp Integration , Distributed Order Management and Omnichannel Inventory are all generally available today .
• B2B2C Commerce , Salesforce CDP for Interaction Studio and Snapchat Audience Match are generally available .
• Salesforce Headless PWA Kit and Managed Runtime are expected to be generally available in August 2021 .
• Order Management for B2B and Salesforce CDP for Commerce Cloud are expected to be generally available in October 2021 . p
www . intelligentcio . com INTELLIGENTCIO LATAM 77