Intelligent CIO LATAM Issue 03 | Page 71

NOW , WITH DASSAULT SYSTÈMES ’ SOLUTIONS , TITAN IS EVEN MORE PREPARED TO STAND OUT IN THE GLOBAL MARKET . user-friendly technologies that can follow the entire tyre manufacturing journey .
INTELLIGENT BRANDS // Software for Business

Titan deploys solution for Digital Transformation

Tyre manufacturer Titan has digitally transformed its Brazilian operation through the deployment of Dassault Systèmes 3DEXPERIENCE platform .

Titan , a global pioneer in the production and sale of agricultural tyres , has announced the deployment of Dassault Systèmes ’ 3DEXPERIENCE platform to conduct the Digital Transformation of its Brazilian operation .

The company has made an important journey to exchange its product specification legacy system and to implement new technologies to optimize its manufacturing process .
Titan had the great challenge of updating its technological infrastructure to an ‘ Industry Renaissance ’ standard , without interrupting the operation of its business .
The company sought to make its production more efficient with the support of suppliers specialized in Digital Transformation and

NOW , WITH DASSAULT SYSTÈMES ’ SOLUTIONS , TITAN IS EVEN MORE PREPARED TO STAND OUT IN THE GLOBAL MARKET . user-friendly technologies that can follow the entire tyre manufacturing journey .

Dassault Systèmes ’ 3DEXPERIENCE platform was chosen to be the basis of this new infrastructure and its customization capabilities were perfect for Titan ’ s specific manufacturing needs .
The implementation also included the migration of the previous specification system , the automation of processes and integration with the company ’ s ERP business management system to maintain the digital continuity of its data .
The migration required a detailed approach so the company ’ s 25-year history – which includes information from the time when the operation was still under the Goodyear brand – would be protected and migrated to the new environment .
Besides that , it was necessary to keep Titan ’ s operation running without interruption .
“ Now , with Dassault Systèmes ’ solutions , Titan is even more prepared to stand out in the global market , with greater freedom to adapt its product portfolio and make any parameter adjustments that are necessary
for its manufacturing strategy through more user-friendly applications ,” said Meire Santório , Senior Quality and Technology Manager at Titan .
According to Rodrigo Baptista , Director of Business Transformation at Dassault Systèmes for Latin America , the 3DEXPERIENCE platform features have met Titan ’ s needs in respect of people , processes and technology .
The complexity of the project was solved by a team of professionals from Dassault Systèmes from Brazil , the US , India and its partner MULTITTECH .
Approximately 300 Titan employees were trained in a short period of time thanks to the new features offered by the platform , that are much more intuitive than previous systems . This entire team is now able to monitor all stages of tyre manufacturing , with greater visibility of each process .
“ The project was a great challenge because of its complexity in terms of management , technology and deployment , greatly increasing the capacity of our team to implement the platform ,” said Ricardo Nogueira , President of MULTITTECH . p
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