CIO OPINION
All the information collected about the behavior of a user on a website , become inputs that help to better understand the needs of the consumer .
Ronald Rodríguez , Senior Software
Engineer at Prodigious
Predictive data vital for smart decision making
Ronald Rodríguez , Senior Software Engineer at Prodigious , a global production platform of the Publicis Groupe , explains that predictive models are based on the analysis of historical data to make predictions of behavior in the future . Within organizations , predictive analytics is used to support decision making .
More and more companies from different economic sectors deeply understand the need to implement good practices and tools for data analysis as part of Digital Transformation processes . In recent months , consumers ’ behavior has changed and part of their purchasing decisions are made taking into account the information acquired
The application of predictive models is also benefiting the oil industry . in ‘ an immediate moment ’, and even without taking into account the past .
For the adoption of practices and tools , a recognition of the needs and level of data management maturity of each organization is carried out . Today , one of the data sources with the greatest growth in analysis is that of the digital market ; Basically , all the information collected about the behavior of a user on a website , become inputs that help to better understand the needs of the consumer and also for companies to reorganize the website in a more dynamic way . These inputs in turn are used for various tasks within the business , one of these is predictive analysis .
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